GeoLabour announces own mapping tool for Demographic Audit & Location Rating

Geolabour launches latest version of GIS software tool Demographic Audit & Location Rating (DA&LR) including GeoLabour Mapping

(Any other mapping tool can still be integrated)

Locate your marketing effort where it’s worthwhile. DA&LR is a user-friendly monitoring software tool for projecting demographic and socio-economic changes down to county / local level for an up-to-20-year time horizon. It is now the most comprehensive professional tool for location strategies based on projections of demographic and economic variables.

-> Dowload a detailled product presentation for the product using GeoLabour Mapping as mapping server (PowerPoint)

-> Dowload a detailled product presentation for the product using Microsoft MapPoint as mapping server (PowerPoint)

->Dowload a three-page verbal product presentation

What is this tool for?

• Your target group is, say, female college graduates 25 to 34?
• How many will there be by, say, 2025 in county/region X or in all other counties?
• Are you sure you are in high-growth areas with your current location(s)?
• If not, which are those high-growth locations in country Y?
• If you whish to stay in, say, California: Where in California or the neighboring States are those locations for which your clientele is projected to grow fastest?
• Where could you be with your turnover or any other target variable if you optimized your portfolio of locations - given the specific educational / employment status realted / age / gender profile of your customers?

During the next decade, the baby boomers will be on the leave. But baby boomers did not have many children to replace them. So, the demographic landscapes at local level will be turned upside down. Monitoring of this was never so necessary.

Indeed, marketing prospects for your products heavily depend more than ever on the demographic development of your target group. Where are those locations in which the number of people in the age groups on which you are focusing will increase most? You are in need of a projection tool linking demographic / socio-economic projections at local level (down to county level in the USA , NUTS2 level in Europe ) with your market prospects.

Example: for the Metropolitan Area New York , GeoLabour projections show that the student age group 20 to 24 years is projected to grow by 15% from 2003 to 2013. If your product’s turnover concentrates on that group, then sheer demographic changes give you a 15% increase. But in the county Aroostook (ME), it reduces them by more than a quarter during the same 10-year period. So rather go to New York . How do your current locations perform compared to New York ? Which are the best performing locations for your product – given the projected increase of customers in the various locations?

Besides demographics (age group or any age distribution, gender) you could also include the dimensions ‘educational attainment level’ and ‘employment status’ in your analysis. For all those dimensions, any projectionperiod from now to 2024 may be chosen.

Only some impressions about what DA&LR can do for you can be given on this website. For a more detailled overview, dowload now a product presentation (PowerPoint)

A free demo version (full version with falsified data) will be available for download on short notice.

You may already now dowload a demo version without mapping functionality working on the basis of a limited set of play data.